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Context :
Paris is the most touristic city in the world and one of the most beloved. Unfortunately, disabled people can’t fully enjoy it because of its lack of accessibility.

 

Idea :
Create a “Paris for all” option on Google Maps that avoids stairs, high sidewalks, etc.

We’ll also use this option for a print Campaign that expresses all the detours disabled routes imply.
At the end, disabled people could enjoy more the city from now and it will draw the attention on this cause.